The sneakers are durable, supportive, and easy to clean. Nike’s latest cushioning system debuted on the Joyride Run in 2019. The shoe uses four pods filled with TPE beads that compress to absorb shocks. The pouches are wrapped in SR02, a super-soft foam (normally too soft to use in shoes) that helps smooth the gaps between the pouches. Although unique, Nike’s not the first to develop a beads-in-pouches system—Puma created a similar platform in 2017—and we found the Joyride delivers unremarkable performance for a steep price. It’s not included here. Now, according to the Times, the high-tech shoes may actually give runners more of an advantage than it was initially thought.
Early successes helped the company (which changed its name to Nike in 1978) establish itself among runners. In 1972, Knight and Bowerman released the Cortez, one of Nike’s most iconic shoes. Designed to be lighter and more water resistant than other sneakers, the Cortez gained a following for its full-length cushioned EVA midsole, a new feature that gave runners unprecedented comfort and shock absorption. Continuing its footwear development, Nike has now crafted a sneaker especially designed for medical workers. Dubbed the Nike Air Zoom Pulse, the shoe is for everyday heroes like nurses, doctors, home health providers and others who work tirelessly to support patients.
Steamrolling into the ‘90s, Nike found innovative ways to advertise why they were the best at show – a tactic that remains essential to their continuous success – while expanding their product line tenfold. The addition of luminaries across a myriad of sports helped as well. Fast-forward to the present, and the brand still rests comfortably atop of the totem pole. If there’s rules to this game, Nike – as stellar a provider of performance shoes and apparel as it manufactures lifestyle items – wrote the manual.
Someone can run a personal best for all kinds of reasons unrelated to shoes. A runner may train more, execute a better strategy on race day or run an easier course. Regardless, we found that runners who switched to these shoes were more likely to run their fastest race than runners who switched to any other kind of popular shoe. For two athletes and a single pair of races, this might not tell us much. But in our data, there are thousands of instances when pairs of runners ran in the same two races. Brown plaster bandages were wrapped around her feet, with Nike’s swoosh logo and Nike” scribbled on the sides of her shoes”.
Founded in 1964 by Bill Bowerman and Phil Knight and originally named Blue Ribbon Sports, the company would take the name Nike in 1971. One of the company’s original shoes, the Nike Waffle Trainer, was patented in 1974. It was named as such because it was inspired by a waffle iron owned by company co-founder Bill Bowerman’s wife. Nike running shoes have come a very long way since that time, with the brand’s latest designs like the Nike Air Max MOTION, Air Precision, and ZOOM Winflo 6 running shoe delivering the latest in running and training innovation, comfort, and style.