The sneakers are durable, supportive, and easy to clean. Just in time for back-to-school shopping, Nike today officially announced its entry into the subscription service market with the launch of a sneaker club” for kids called Nike Adventure Club The new program is specifically designed to make shopping easier for parents who struggle to keep up with their quickly growing children’s shoe needs. Instead of taking kids to the store and trying on pair after pair to try to find something the child likes, the new Nike Adventure Club will instead ship anywhere from four pairs to a dozen pairs of shoes per year, depending on which subscription tier parents choose.
There is no such thing as a large-scale randomized control trial for marathons and shoes, but there is Strava , a fitness app that calls itself the social network for athletes. Nearly each weekend, thousands of runners compete in races, record their performance data on satellite watches or smartphones, and upload their race data to the app. This data includes things like a race name, finish time, per-mile splits and overall elevation profile. And about one in four races includes self-reported information about a runner’s shoes.
The company that would become one of the biggest names in sports began with a guy selling imported shoes from the back of his car. Phil Knight, a former runner for the University of Oregon, started Blue Ribbon Sports in 1962 to sell Onitsuka (later known as Asics) shoes in the US. In 1964, his former coach, Bill Bowerman, joined him and began experimenting with new running shoe designs, and that itch to push the envelope has been a Nike hallmark ever since. Although it’s now a global behemoth, Nike has maintained a strong commitment to creating shoes that help runners go faster and longer.