The sneakers are durable, supportive, and easy to clean. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight , and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike , the Greek goddess of victory. 7 Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+ , Air Jordan , Nike Blazers , Air Force 1 , Nike Dunk, Air Max , Foamposite, Nike Skateboarding , Nike CR7, 8 and subsidiaries including Brand Jordan, Hurley International and Converse Nike also owned Bauer Hockey (later renamed Nike Bauer ) from 1995 to 2008, and previously owned Cole Haan and Umbro 9 In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of ” Just Do It ” and the Swoosh logo.
The Air Zoom Structure makes a good pick for runners who need some extra guidance in their stride. This shoe provides it with Nike’s Dynamic Support system, a layer of firmer foam along the inside portion of the midsole that counters overpronation, and an overlay on the upper that stiffens the heel of the shoe. In addition, Flywire cables and a partial foot wrap give you a dialed-in fit, and blown rubber cushioning and a Zoom Air unit in the forefoot absorb shocks without sacrificing energy return.
More important, nearly all of these new results take place in a world in which runners had begun to wear these shoes in large numbers. In this period, an overwhelming share of runners — particularly faster ones — reported switching to these shoes, presumably looking for any edge they could get on race day. Air Max 90, Air Max 270, Air Force 1 – just a few of the iconic styles engrained into the footwear industry by Nike. To design a shoe that can meet the range of challenges medical workers face, Nike conducted product testing at OHSU Doernbecher Children’s Hospital in Portland, Oregon, to collect worker insights. The shoe is defined by an easy to get on and off construction that is easy to clean and comes complete with fit, cushioning, and traction systems to meet all the physical and mental hospital conditions.
A similar study was conducted in November 2018. That study from researchers at the University of Colorado explained why Nike’s VaporFly 4% shoes have had so much success in reducing the amount of energy expended during marathons. A closer look at recent numbers in the final months of 2019 show that about 41 per cent of people who ran marathons in under three hours were reported to have been wearing these shoes. Since 1971, Nike and its famous Swoosh logo have become global powerhouses in the sportswear industry, supporting athletes from grass roots to elite as well as producing streetwear for the coolest of cats.
Nike hasn’t been around as long as some other major manufacturers. It was founded in January 1964 under the name Blue Ribbon Sports. Back then founder Phil Knight set the company up as a distributor for a Japanese shoe company. It wasn’t until 1971 that it became Nike. Nike Basketball Shoes – Playing basketball involves a lot of running, jumping and side to side movements. Hence, the shoes you wear should allow ample flexibility. Basketball shoes have raised ankles which help prevent and reduce ankle injuries. These are generally lace-up type shoes that offer a snug fit.